Solutions Marketing Manager

Content Guru is a leading global provider of enterprise cloud Customer Experiences (CX) and contact centre solutions, and is at the forefront of the Generative AI evolution.

We are looking for an experienced and talented modern senior marketer to develop, implement and execute strategic product-related marketing plans and communications to promote our solutions set, attract potential customers and retain existing ones.

The Product Marketing Manager forms an integral part of our wider Corporate Marketing Team. The primary responsibility of the Product Marketing Manager is to create demand for products and services through effective marketing strategies.

What we are looking for...

We are looking for a talented Marketing professional to develop, implement and execute strategic marketing plans to promote our brand, attract potential customers and retain existing ones.

The Peoduct Marketing Manager forms an integral part of our wider Marketing department. The primary responsibility of the Product Marketing Manager is to create demand for products and services through effective marketing strategies.

Location...

This role is based in our office in Bracknell, Berkshire.

Key responsibilities of the role...

• Sales Cycles: ensure that products have shorter sales cycles and higher revenue returns. Agree on timelines and deadlines of new product development with the product management teams.
• Customer & Competitor Insight: perform surveys, interviews and focus groups for insights about customers’ product usage and buyer personas to tap new opportunities. Conduct competitor research to understand their offerings and to help set pricing.
• Product Positioning: create product/solutions marketing messages and unique selling points that set the product apart from the rest in the market.
• External Comms: present products/solutions to customers and identify areas for thought leadership.
• Internal Sales Comms: communicate the vision of the company and the value of new products/solutions to the Sales Team and help develop tools that facilitate the sales process.
• GTM: plan and participate in the launch of new products, features and services.
• Marketing Team: manage the product marketing team and support the creation of marketing content.

About you...

• Bachelor’s Degree/equivalent, or substantial alternative experience.
• Previous experience delivering successful and strategic ominchannel marketing campaigns.
• Strong background as a senior marketing professional.
• Experience in graphical (user interface) design is desirable.
• Good organisational skills.
• High attention to detail.
• Great communication skills, verbal and written.

About the Company...

Content Guru is the largest privately owned provider of Contact Centre as a Service (CCaaS) in Europe. We have modern, vibrant offices in the UK, Germany, Japan, Netherlands, Portugal and the US. Our award-winning proprietary cloud services power many of the largest organisations across the globe. Our mission is to enhance the way the world communicates. With our omni-channel cloud contact centre solution, storm®, we enable businesses, customers and colleagues to interact across social media, video, SMS, email, web, web chat, and emerging technologies, such as WebRTC. We connect to hundreds of external systems, including AI, information and logistics systems, to bring information and communications together and deliver the customer experience of tomorrow.

We are an equal opportunities employer and consider all qualified and experienced applicants without regard to race, gender, religion, orientation, disability or any other characteristic protected by law. We are devoted to our people and pride ourselves on developing and upskilling our employees to give them the best opportunities for success.